Free Resource

10 Things Every Local Business Should Do This Week

No fluff. No theory. Just 10 proven actions you can take right now to get more customers walking through your door.

  1. 1 Ask 3 happy customers for a Google review
    Text them this: "Hey [name], thanks for choosing us! Would you mind leaving a quick Google review? It really helps other people find us." Most will say yes. Takes 2 minutes.
  2. 2 Respond to every lead within 5 minutes
    The business that responds first wins the job 78% of the time. Set up text notifications so you never miss a lead. If you cannot respond in person, set up an auto-reply.
  3. 3 Post one thing on social media today
    It does not need to be perfect. Take a photo of a job you finished, a before-and-after, or your team at work. Write one sentence about it. Post it. Done.
  4. 4 Update your Google Business Profile
    Add new photos, update your hours, and make sure your phone number and address are correct. Google rewards active profiles with higher rankings.
  5. 5 Follow up with your last 5 quotes
    Text or email everyone you gave a quote to in the last 30 days who did not book. A simple "Hey, just checking if you still need help with that project?" closes more jobs than you think.
  6. 6 Put your phone number on everything
    Your truck, your shirt, your social media bio, your email signature. Make it impossible for someone to see your brand without knowing how to reach you.
  7. 7 Ask for referrals
    After every completed job: "Do you know anyone else who could use our help?" Most business owners never ask. The ones who do get a steady stream of warm leads.
  8. 8 Get in the mailbox
    A physical postcard sits on a kitchen counter for days. Digital ads disappear in a scroll. Direct mail is still one of the most effective ways to reach local homeowners. Shared mailers make it affordable.
  9. 9 Reply to every Google review you have
    Good reviews: thank them by name. Bad reviews: respond professionally and offer to make it right. Google sees this activity and it helps your ranking.
  10. 10 Pick one marketing channel and be consistent
    Do not try to do everything. Pick one thing -- social media, direct mail, Google reviews, or referrals -- and commit to doing it every single week for 90 days. Consistency beats everything.

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