Practical strategies to get more customers without wasting money on things that do not work.
Facebook ads get all the hype, but the data tells a different story. Direct mail response rates are 3-5x higher than digital click-through rates, and physical mail stays in a home for an average of 17 days. Here is a full breakdown of how shared EDDM mailers compare to Facebook ads across every metric that matters.
Read the full comparison →Most HVAC business owners are great technicians but have never been taught how to market effectively. From shared EDDM mailers to Google reviews to seasonal campaigns, here are the seven strategies that actually move the needle for heating and cooling companies.
Read the HVAC marketing guide →Plumbing is an emergency-driven business. The plumbers who win are the ones whose name is already in the house when the pipe bursts. Here are seven plumber advertising strategies ranked by impact, from shared mailers to referral programs.
Read the plumber marketing guide →Most local businesses think direct mail is too expensive. They are wrong. Shared EDDM mailers let you reach 5,000 homes for a fraction of what a solo mailer costs. Here is how it works and why service businesses in Central Ohio are using it to get more customers than Facebook ads ever delivered.
Learn more about shared mailers →Google reviews are the most important ranking factor for local businesses. But most businesses have fewer than 10. The secret is not asking more -- it is asking at the right time, in the right way. Here is the exact system that works for service businesses.
Get the full Reviews Playbook →Research shows that responding to a lead within 5 minutes makes you 21x more likely to close. Most businesses respond in hours or days. A simple missed call text-back and follow-up sequence can double your close rate without adding any extra work to your day.
Get the Follow-Up Scripts →On every shared EDDM mailer card, only one business per category is allowed. That means if you are the plumber on the card, no other plumber can be on it. Your competitors are locked out of reaching those 5,000 homes. First to claim the spot wins. Here is why that matters more than any digital ad.
Check if your category is available →Most local businesses post once, get no engagement, and give up. The problem is not Facebook -- it is not having a system. Here are 5 post types that work for service businesses, with examples you can copy today.
Get the 30-Day Content Calendar →The answer depends on 3 numbers: your average job value, your response rate, and your close rate. For most service businesses, even a conservative estimate shows 400-1,000% ROI on shared EDDM mailers. Here is how to calculate it for your specific business.
Get the ROI Calculator →10 things every local business should be doing right now to get more customers. One page. No fluff.
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