9×12 high-gloss shared postcard mailer to ~5,000 homes per drop. Share the cost with other local businesses. One spot per category — when you lock yours, no competitor can buy in.
Bigger = more visual impact. Medium is the most popular — strong presence without going huge.
Each city = its own ~5,000-piece EDDM drop to that city's homes. Multi-city = sum of per-city prices.
Repeated drops compound exposure — same homes see your ad multiple times. Bigger packages = better $/drop.